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Jul 20, 2020

FREE I.H: This Is Not The One You've Been Waiting For

 "FREE I.H: This Is Not The One You've Been Waiting For" by Illuminati Hotties


Through cheeky chaos, FREE I.H: This Is Not The One You've Been Waiting For embraces the intermediate period the Illuminati Hotties find themselves in as they break away from their label, Tiny Engines. By embracing the rough punk side of their tenderpunk sound throughout this mixtape, the Hotties create a more spontaneous sound than that of their debut album Kiss Yr Frenemies, while still providing a core to anchor the project. Frontman Sarah Tudzin says hip hop mixtapes were a major inspiration for the group's latest release. While the overall sound of FREE I.H  feels more cohesive than a typical mixtape, the variety of speed and sound choices help create a “compilation” effect. Nearly every song stands on its own and is undeniably catchy, making FREE I.H more comparable to a greatest hits album. While mixtapes are less common in the indie rock world, FREE I.H. may very well be the prototype for how to make a successful indie mixtape. 

By Emma Chekroun