The creatively curated music and programming heard every day on Radio K is made possible through the support of listeners like you! Support the music you love by becoming a member today!
Member Benefits include:
Community recognition: The pride of belonging to one of the nation's most highly respected and widely known student-run public radio stations
Music Lover’s Card: Radio K’s Music Lover’s Card gives you big savings! Present your Music Lover’s Card to receive discounts at local businesses.
Community events: Members stay connected to the music scene through our e-newsletter and website content such as our events calendar, Track of the Day daily free song download, and our Weekly Release Spotlight where a new artist is featured every week!
Introduce our audience to your business!
Support we receive from businesses through underwriting is vital to the success of Radio K’s programming.
Support Radio K and Market YOUR Business!
Businesses support Radio K with a philanthropic mindset or to meet their marketing objectives with a variety of underwriting and sponsorship opportunities: on-air underwriting announcements, member newsletter, Specialty Show Sponsorship, etc .
What is Underwriting?
Underwriting is the name the FCC has given to on-air announcements acknowledging public radio’s supporters from the business community.
Underwriting is an important source of funding for the station. While contributions from listeners is a major source of revenue for the station, underwriting support from the business and non-profit community enables you to reach new customers while allowing Radio K to broadcast programming we could not otherwise provide.
Radio K delivers a cost effective, highly targeted audience. Underwriting provides extended marketing value, allows you to capture maximum mindshare, and strengthens your brand within the Radio K community.
Radio K's Audience
Radio K attracts one of the market’s most sought-after demographics.
Radio K’s audience is comprised of a high concentration of active 18-54 year olds that are well educated, have a high disposable income, are discerning in taste and have a passion for cutting edge music, entertainment, and technology.
By supporting Radio K’s programming, you can reach this valuable audience!
For more information regarding underwriting or sponsorship opportunities contact 612-625-3500 or sales(at)radiok.org
If you have an event that you believe Radio K should be a part of, email a brief proposal to marketing(at)radiok.org at least 21 days prior to the event.
Radio K can provide media support for your event in exchange for our logo placement on flyers, advertisements, posters and promotional material as well as a table and banner placements at your event. As media sponsor, Radio K gives no money to the partnering promoter or organization.
With Radio K support, your event will gain access to a targeted audience that is well-educated, media-savvy and passionate about cutting-edge music, entertainment, and technology. If you would like to know more information about the benifits and technical details of a sponsorship, please contact us.
If you're a student at the University of Minnesota, you can volunteer at Radio K!
To get involved, send an email to our Training Director at training(at)radiok.org. You'll learn more about volunteer opportunities at the station, which offer practical experience in all phases of broadcasting — news, programming, music, engineering, marketing, design, sales, membership, website development, and more.